We all know that first impressions count. So when you are in a job search situation the way you introduce yourself and answer the question “what do you do?” is really important. Sit down and write out what you want to say in a few sentences. 30 seconds is a good length to aim for. Focus on positive words and concentrate on the beginning and the end – that’s what the listener will remember best! Remember the way you say it is just as, if not more important than what you say. Try and include an interesting fact or “hook” that will help the person to remember you and want to know more.